An SEO professional writer crafts search-optimized content like blog posts, articles, and web pages to boost website visibility and organic traffic. Core responsibilities They conduct keyword research to target high-value terms, then write engaging copy that naturally incorporates those keywords without stuffing. Content gets structured with proper headings, meta descriptions, and internal links to improve search rankings and user experience.​ Key skills Strong writing with SEO tools like Google Analytics, Ahrefs, or SEMrush for performance tracking.​ Ability to analyze competitors, update old content, and adapt to algorithm changes.​ Familiarity with CMS platforms such as WordPress for seamless publishing.​